Instagram...Facebook…LinkedIn…Twitter…Snapchat…the list of platforms you “must” be on as a business owner keeps growing and growing.
And as a business owner or entrepreneur, you only have so much time in the day to be posting on social media, showcasing the behind the scenes of your biz, and creating heart-worthy content. And the algorithms, oh those pesky algorithms! Are you beating them? Is anyone seeing your content? Should you just forego social media altogether?! Before you chuck your phone out the window and declare 2020 the year of no social media, take a glance at our quick and painless social media primer for the busy business owner.
Consider Your Audience
Who is your target customer? What age are they? Gender? Location? Consumer habits? An easy way to target which social media platforms you should be spending time on is by looking at the age of your target audience. Products or services for the younger generation (think 35 and below) should be using Instagram heavily. And if you’re really targeting the youngin’s Snapchat should also be considered. 35 and above: utilize Facebook!
Consider Your Subject Matter
What industry does your business fall into? Some industries perform better on other platforms.
Twitter: Products or services related to news, politics, professional and personal development
LinkedIn: Products or services to help other businesses or leaders, anything that is related to job and company growth. Networking opportunities.
Facebook and Instagram: food, beauty, personal branding, visually-focused material, local services
Consider Your Message
Social media users go to different platforms for different purposes. Instagram requires beautiful visuals, eye-catching flatlays, and inspiring photographs. You no longer need a professional photographer to capture social media-worthy images. Portrait mode + a little editing delivers Insta-perfection. A tool to utilize for Facebook is Canva. Free templates and dummy-proof editing tools create Facebook covers, stories, and imagery that look like a pro graphic designer worked grueling hours on. Twitter and LinkedIn are more thought-provoking mediums. Make sure you have something important to say, and get to the point straight away. Especially on Twitter, attention spans are short. Stop-the-scroll-worthy content is short and sweet and poignant.
Don’t Stress if You’re Not Doing it All
As a business owner, time is money. And if you are wasting time on social media platforms that aren’t serving your business, you’re losing time and money. Don’t listen to the people who say you need to be on all platforms. As your business grows, you can always scale up on your digital footprint. Start with one or two platforms that will target your audience and turn likes into lucrative customers.