We’re here to argue that any business in the 21st century needs a website.
Let’s face it, girl...people shop, eat, find services, and book appointments online. And as painful and frankly, terrifying, as building out a website sounds, there are some pretty great tips and tricks out there to get you started on the first iteration of your website. Remember, websites aren’t written in ink, and as your biz grows, your website can grow too. Sometimes just getting something up is better than nothing at all. You don’t have to have a website with all the bells and whistles straightaway.
There are a myriad of platforms to choose from, and the best tip for picking one is to think about your technology level. If you’re pretty computer literate and can figure things out by playing around, WordPress or Wix are two great platforms to utilize. If you want something that is easy to build and edit, SquareSpace is your platform! They have a great library of prebuilt themes and the easy to use interface makes building a website a little less daunting. Plus, they have a huge library of frequently asked questions if you’re stuck in a rut.
At the very least, a website needs a few hi-res images. Small or pixelated images make your brand appear very unpolished and is an instant turn off to the user. If you don’t have some professional photography, sites like Pexels and Upsplash offer free stock photos!
Less is more, and in the case of copy for websites, this holds true. Users don’t want to scroll through paragraph after paragraph of text to find out the basics of your business. Especially for the first iteration of your website, keep it short, simple and to the point. Make sure the who, what, why, and how of your business is easily accessible. But more importantly--Spell. Check. Is there anything worse than grammar and spelling errors on a professional website?!
After you’ve built your website, it’s time to choose a domain name. Often times, the website platforms (listed above) will also provide an option to choose a domain name. This is the www.domainname.com for your website! This is typically the final step of pushing your new site out into the world!
Or….Leave it to the professionals!
If you’re really crunched for time or just don’t want to mess with building out a site, there are many freelancers that build websites at a fraction of the price of a larger agency. When seeking out someone to build a website, make sure you are on the same page about pricing, timeline, and what you envision for the site. Also make sure that they will build a site that you can maintain and update. You should be clear about your level of technology expertise and how often you’ll need to update a website. Ask around to your fellow lady boss friends for freelancer recommendations!